The international tourism fair PLACE2GO is held every year at Arena Zagreb. It is the only fair of its kind in Croatia, a fair that encompasses all tourism entities interested in business meetings and presenting to the public. The first two days of the fair are B2B, and all exhibitors and business visitors can arrange meetings through this application. Through the application, all participants also receive a QR code, which serves as an entrance ticket to the fair.
The fair is divided into three zones: the first zone consists of traditional booths intended for those interested in presenting to both B2B and B2C audiences. The second zone features counters at the Travel Market for those looking to make direct sales, while the third zone is the Workshop designed for those interested only in B2B.
The fair is held under the patronage of the Ministry of Tourism, the Croatian Tourist Board, the City of Zagreb, the Zagreb Tourist Board, and other important institutions and organizations in the Republic of Croatia that monitor and support tourism.